Repli launches VibeSites with $15,000 multifamily theme contest

Repli has launched VibeSites, an AI-native website platform for multifamily teams, and opened applications for The Vibe Off, a contest that lets operators and industry professionals build their own site themes. The company says the platform is now generally available inside MultiHub and is already live across more than 1,000 sites.

Why it matters: - Multifamily operators have long relied on agencies, long build cycles and expensive website projects that can drift out of sync with pricing, availability and property data. - VibeSites is designed to make website updates faster, more repeatable and easier to keep aligned with the rest of a property team’s stack. - The launch could matter most for companies managing large portfolios, where a single theme change can affect many sites at once.

What happened: - Repli announced general availability of VibeSites, its AI-native website platform for multifamily. - The platform is available now inside MultiHub. - Repli also launched The Vibe Off, a contest for multifamily marketers, operators and industry professionals to build a website theme on VibeSites. - Applications opened today at More information and close Oct. 9.

The details: - VibeSites lets multifamily teams describe the website they want, then generates code and ships the site with brand, accessibility and system integrations in mind. - Repli says the platform was built AI-native from the first line of code inside MultiHub. - The AI writes source code in a reviewable draft. - Each change is checked against more than 75 rules using the customer’s own property data before review. - A person still approves the final change. - Repli says the underlying platform is already operating at scale across more than 200 companies, 8,000 properties and 2 million units. - More than 1,000 sites are live on VibeSites. - Repli says AI referral traffic across VibeSites is up more than 10x year over year. - AI-referral leads are up 43x. - Repli was named the top website vendor for AI visibility in the Peek AI Discovery Black Book in June 2026. - Case & Associates was the first VibeSites launch. - Weidner is now nearly complete moving its portfolio onto the platform. - At American Landmark, Director of Marketing Devin Lusk built the company’s new property website theme on VibeSites, and Repli rolled it out across more than 100 property sites. - The contest will award $10,000 for first place, $2,500 for second and $1,000 for third. - Two additional $1,000 People’s Choice awards will be decided by public vote. - Every entrant who completes the contest keeps the theme they build. - Operator entrants also receive implementation-fee waivers on their first properties. - The cohort starts at 25 companies, with room for more at Repli’s discretion. - Building begins after applications close, and winners will be announced in December. - The judging panel includes Corbin Wrights of Repli, Devin Lusk of American Landmark, Mike Wolber of Apartment List, Dana Pate of Stitched Marketing and Jennifer Carter of Multifamily Media Network.

Between the lines: - Repli is positioning VibeSites as more than a website builder. The company is framing it as infrastructure for a category where content, pricing and availability change often. - The contest is also a product demo strategy. It invites operators to test the platform in public and could create marketing themes that other portfolios can reuse. - The emphasis on AI-generated code plus human approval suggests Repli is trying to balance speed with control, which is a major concern in property marketing workflows.

What’s next: - Repli will accept Vibe Off applications through Oct. 9. - Participants will build their themes after applications close. - Judges will name winners in December. - Repli says VibeSites will continue to be available through MultiHub for multifamily teams that want to adopt it now.

The bottom line: - Repli is betting that multifamily websites can move from custom agency projects to AI-assisted, portfolio-wide systems without losing control over brand and compliance.