CMX adds IPIC theaters and restaurants to its portfolio

CMX Cinemas said June 15, 2026, that select IPIC theater and restaurant assets are now part of its portfolio, expanding the company’s premium entertainment footprint across five states. The move keeps IPIC as the consumer-facing brand at participating locations and preserves memberships, benefits and dine-in service for eligible guests. Why it matters: - The deal expands CMX Cinemas’ premium entertainment and dine-in presence beyond its core footprint. - Guests at participating locations keep the IPIC brand, which helps preserve the experience, loyalty programs and familiar service model. - The addition strengthens CMX’s mix of movies, dining, social gathering spaces and hospitality under one roof. What happened: - CMX Cinemas said select assets of the IPIC brand and certain IPIC theater and restaurant locations are now part of the CMX portfolio. - IPIC will continue as the consumer-facing brand at participating CMX-operated locations in Texas, Georgia, Florida, Maryland and New Jersey. - The transaction adds nine IPIC locations, along with several restaurant concepts, to CMX’s portfolio. The details: - Participating CMX-operated IPIC locations include IPIC Houston and The Tuck Room Gastro Lounge in Houston, Texas; IPIC Fairview in Fairview, Texas; IPIC Austin in Austin, Texas; IPIC Atlanta and Serena Pastificio in Atlanta, Georgia; IPIC Delray in Delray Beach, Florida; IPIC Mizner Park and Serena Pastificio in Boca Raton, Florida; IPIC North Miami Beach and The Tuck Room Gastro Lounge in North Miami Beach, Florida; IPIC North Bethesda at Pike & Rose and City Perch Kitchen + Bar in North Bethesda, Maryland; and IPIC Fort Lee at Hudson Lights and City Perch Kitchen + Bar in Fort Lee, New Jersey. - The acquired restaurant brands include The Tuck Room Gastro Lounge, City Perch Kitchen + Bar and Serena Pastificio. - CMX retained the theater and restaurant teams serving guests at the acquired locations. - CMX said guests should continue to see IPIC as IPIC, with the same brand promise and elevated hospitality approach. - The IPIC website and mobile app will continue to support ticketing, account access, guest communications, program information and the digital guest experience. - Active and eligible IPIC Access memberships, points, gift card balances, rewards and guest benefits will be honored at participating CMX-operated locations, subject to program terms and successful verification in the CMX/IPIC database. - Most guests do not need to take immediate action, and guests will be contacted directly if additional verification is needed. - Certain former IPIC locations are not operated by CMX, are independently owned and operated by unrelated third parties, and are outside the asset transition. - Those third-party locations do not participate in IPIC Access memberships, IPIC gift cards, IPIC points or IPIC guest benefits. - Guests from those markets can visit participating CMX-operated IPIC locations, where eligible benefits can be reviewed and honored if verified under applicable terms. Between the lines: - CMX is using the IPIC brand to deepen its position in premium cinema rather than rebrand the acquired locations immediately. - Retaining staff, digital tools and loyalty benefits reduces the risk of disruption for frequent guests. - The deal also signals CMX’s broader push to compete as an entertainment and hospitality company, not just a theater operator. What’s next: - CMX said it intends to keep investing in IPIC hospitality, food and beverage offerings, premium seating and digital guest services. - Guests with questions about membership or benefits may need verification through the CMX/IPIC database. - CMX will continue operating IPIC as part of its premium entertainment portfolio while preserving the dine-in cinema experience. The bottom line: - CMX is keeping the IPIC name, the guest experience and the loyalty infrastructure intact while folding select IPIC theaters and restaurants into its growing premium portfolio.